What is competitive intelligence (CI) ?

SCIP defined it as “a systematic and ethical program for gathering, analyzing, and managing external information that can affect you”. For FLA Consultants the CI is a strategic tool that enables company to improve its competitiveness by identifying new opportunities, anticipate risks and future market evolution.  It is also a support function for strategic decision-making process, converting the right information into intelligence and the intelligence into key decision-making factor. 

The CI is a process by which the raw information is collected, evaluated, analyzed and converted into intelligence for decision-makers to support company strategy.

This process includes the following elements:

Competitive Intelligence Process

Our Investigation approach consists of these core values

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